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Join us, along with CSO Insights Managing Partner Jim Dickie, for our complimentary webinar so you can make sure the 5 must-have elements are part of YOUR strategic plan.
Russell Paterra
SVP, OPTIMIZATION INITIATIVES, ADVANTAGE
Russell is an experienced senior executive who brings the know-how of leading organizations to greater heights of success. His career provides a diverse perspective. He served as a sales executive at Xerox for over 15 years and prior to joining Advantage, he was VP of Sales at Pacific Pulmonary. He also served as CEO for companies in the energy management and business-to-business, telemarketing industries. His responsibility at Advantage is to assist senior executives within our client organizations with the practical thought processes and disciplines for the successful implementation of their SalesOptimization efforts with a single intent in mind…deliver positive economic impact to their respective companies.
Jim Dickie
MANAGING PARTNER, CSO INSIGHTS
Jim brings nearly 30 years of sales and marketing management experience to his role as Managing Partner of CSO Insights. Over the past 19 years, CSO Insights’ survey of more than 10,000 sales transformation initiatives has become the benchmark for tracking the evolution of the changing role of sales, the challenges impacting sales performance, and – most importantly – what companies are doing to address those issues. Jim began his career with IBM and Sterling Software, and went on to launch two successful software companies. He is a contributing editor for CRM Magazine, CustomerThink, SoftwareMag.com, and a contributing author for the Harvard Business Review. Jim is also the author of The Chief Sales Officers Guide to CRM, Insights into High Tech Sales and Marketing, and co-author of The Sales & Marketing Excellence Challenge and The Information Technology Challenge.
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