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Performance management is not dead yet (rating stars and winking smiley)

Performance management is not dead yet!

In the years leading up to the unprecedented workplace events surrounding the COVID-19 pandemic, it seemed as though the notion of a traditional performance management process was limping towards some manner of demise.

Organizations around the globe were abandoning traditional practices of goal setting, scheduled coaching and feedback, and regularly occurring performance reviews in favor of more freedom, autonomy and (perceived) speed of execution.

However, in the evolving landscape of the post-COVID hybrid workplace, performance management has never been more critical.

The shift to hybrid work models has brought about unique challenges and opportunities that necessitate a robust approach to managing and optimizing employee performance.

6 reasons why performance management is crucial

  1. Ensuring Clarity, Consistency and Fairness
    In a hybrid environment, employees work from various locations and under different circumstances. Effective performance management ensures that all employees operate under a clear set of expectations and are evaluated consistently and fairly, regardless of where they work. This helps to maintain equity and boosts morale across the board.
  2. Enhancing Communication and Collaboration
    While we'd love to believe that all people managers are consistently connecting with their direct reports, we know in our hearts that's just not feasible. Performance management systems facilitate regular check-ins and feedback sessions. This is vital in a hybrid setup where spontaneous office interactions are reduced. Regular communication ensures that everyone stays aligned with their own goals, those of the organization, and feels connected to their teams.
  3. Fostering Engagement and Motivation
    Hybrid work can sometimes lead to feelings of isolation or detachment. Performance management processes that include recognition and reward mechanisms can help keep employees engaged and motivated, ensuring they remain productive and committed to the organization.
  4. Supporting Development and Growth
    With the diverse needs and varying working conditions of a hybrid workforce, personalized development plans are essential. Performance management allows for the identification of individual strengths and areas for improvement, facilitating tailored training and development opportunities.
  5. Driving Organizational Agility
    The post-COVID business environment is dynamic and requires organizations to be agile. Performance management systems help identify top performers and future leaders who can drive innovation and adapt to changing market conditions.
  6. Promoting Well-being and Work-Life Balance
    A hybrid model blurs the lines between work and personal life. Effective performance management includes setting clear expectations and goals, which helps employees manage their time better and maintain a healthy work-life balance.

As we navigate the complexities of the post-COVID hybrid workplace, robust performance management is not just a nice-to-have but a strategic imperative. It ensures that employees are supported, engaged, and aligned with the organization’s objectives, driving both individual and collective success.


This article also appeared on LinkedIn.

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Jonathan Hodge
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