A Logo is Not a Brand
Can you describe every aspect of your company’s brand? Unless you fully understand branding, you can’t fully understand sales OR be a highly effective leader. In this blog for Harvard Business Review, Dan Pallotta explains that “brand is everything, and everything is brand.” Which means:
- brand is your strategy
- brand is your ‘calls to action’
- brand is your customer service
- brand is the way you speak
- brand is all of your communication tools
- brand is your people
- brand is your facilities
- brand is your logo and visuals (okay, we knew that one)
Read the blog to get a better handle on how you’re perceived by customers — and consider whether your brand is the one you really want.
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