Turbulent skies: 5 ways to help customers facing significant change By Rich Cheatham and Lou Shachter, BTS | November 15, 2017 When customers are facing significant change, they tend to buckle up and stay put. Here’s how to help them get up and move toward a buying decision amid the turbulence.
How to get your staff to successfully execute sales change By Rich Cheatham and Lou Shachter, BTS | July 12, 2016 In with the new but not out with the old
5 pivotal moments of an XY sales transformation By Rich Cheatham and Lou Shachter, BTS | April 5, 2016 Sales transformation doesn’t have to be overwhelming. Let’s make it easier.
