Cultivating trust at the Produce Marketing Association
Advantage Performance Group teamed up with BlueEQ™, a thought leader partner with expertise in emotional intelligence, to help a global trade association realize a 9% gain in key drivers of trust in just 3 months.
Being a not-for-profit organization, we need to look very carefully at our return on people development when making investments. Advantage has proven to be a true partner, providing both flexibility and, most importantly, organizational impact.”
– Yvonne Bull, CFO, Produce Marketing Association
AN ADVANTAGE CUSTOMER STORY
A fresh approach: Cultivating trust at the Produce Marketing Association
As CFO of the Produce Marketing Association (PMA), a trade organization representing companies from every segment of the global fresh produce and floral supply chain, I believe it’s important to invest in people.
After a major internal changeover, including a new CEO, we realized that we needed to take a good, honest look at our culture.
We identified several main competencies to focus on – things like coaching and mentoring, communication, and conflict resolution – but the competency that rose to the top was trust. We realized that if you don’t have trust, you have nothing.
We talked to several vendors about helping us develop a program that would build trust while energizing people at all levels.
Advantage Performance brought us the most holistic and engaging solution, and they were flexible and willing to customize their programs to meet our specific needs.
Practice Area: Helping Businesses Flourish
Tagged with: BlueEQ • company culture • cultivating trust • emotional intelligence
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