as·pire
/əˈspī(ə)r/ - direct one's hopes or ambitions towards achieving something great

What: Inspire your team with the ASPIRE universal coaching model

When: Friday, April 25, 2025
Time:  11am-1pm Eastern

Facilitated by David Pearson, CEO at Level Five Coaching, with Advantage Partners Selen Turner, Laura Rawls, and Stacie Vaillancourt

Your Advantage host: Peg Ruppert

One-page overview of Level Five ASPIRE Coaching

The five levels of leadership and the universal ASPIRE coaching model

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Even your best players need a strong coach to drive growth and develop next-level skills and capabilities. Fostering a culture of coaching creates a multiplying effect that enables each player on your team to contribute their best. Organizations that succeed in developing a collaborative coaching culture are reaping benefits from financial results to engagement.

Here are 5 statistics that demonstrate the impact of a coaching culture:

1. Financial performance: Companies with a strong coaching culture are 1.5X more likely to be among the top 10% of financial performers. 1 

2. Employee retention: High-potential employees are twice as likely to stay when their manager is an effective coach. 2 

3. Employee engagement: 65% of employees in organizations with a coaching culture are highly engaged, compared to lower engagement rates in companies without such a culture. 3 

4. Problem-solving: Employees in organizations with a strong coaching culture are 23% better at coming up with multiple solutions to problems they encounter. 4 

5. Resilience: Members of organizations with high coaching culture are 20% more likely to report being able to recover quickly after stressful experiences. 5 

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Our research indicates that more than 60% of leaders perform predominantly at Levels 1 to 3. Reducing employee engagement and retention. Fully 40-50% function at Level Three micromanaging and stifling innovation. The objective of the system is to move these leaders up the hierarchy.

The Level Five ASPIRE Coaching Model

The Level Five ASPIRE coaching model provides a road map for planning and executing collaborative coaching conversations that enable team members to resolve realistic performance challenges. Participants learn how to engage in coaching and give feedback to build commitment and action to improve performance.

The ASPIRE coaching model defines 6 foundational coaching principles. Great coaches:

  • Ask more than tell
  • Listen actively
  • Create a shared vision of purpose
  • Build confidence and commitment, not compliance
  • Establish accountability
  • Determine an action step and follow up


1 International Coaching Federation (ICF), 2023 Defining New Coaching Cultures report 

2 Human Capital Institute (HCI), cited in The Impact of Coaching on Talent Retention in 2024

3 Human Capital Institute (HCI), cited in The Ultimate List of Life Coaching Statistics in 2025

4 Center for Creative Leadership (CCL), The Impact of Coaching on Problem-Solving Skills

5 Positive Psychology Center (PPC) at the University of Pennsylvania, cited in Building Resilience Through Coaching in 2025