Predicting Sales Effectiveness

Predicting sales effectiveness – who can sell and who cannot – has been of keen interest to sales organizations  since the first salesperson was hired. If you are like most sales organizations you are probably feeling we have not progressed much since that time. If you are like most organizations you have built and refined dozens (or more) sales competency models chock full of all the traits, attributes, skills, motives and other good things that are part of being an effective salesperson.

If you are like most organizations, you are frustrated with the time and effort you’ve spent in pursuit of, and the uncertainty about, the value all those competencies add to the ability to predict sales effectiveness. There is a good reason for your frustration and your concern – most competency models, sales or otherwise, aren’t worth their weight in printer ink and are clogged with competencies that are no more predictive of sales effectiveness than a coin toss. That’s the bad news.

The good news is it doesn’t have to be that way. Join us for the second GrowthPlay Analytics webinar as we consider how talent analytics can separate the competencies that predict from the competencies that don’t. By the end of the session, you’ll never think about predicting sales effectiveness the same way again.