Selling with Noble Purpose®

The Selling with Noble Purpose shift

Imagine two sales teams. On the first team, the leader says, our purpose is to make money, your job is to hit your quota. Meanwhile, down the road, the other sales team hears a different message. Their leadership team says, our noble purpose is to make a difference to customers. Your job is to help customers solve problems and achieve big goals.

The first team focuses internally, they talk about how they can make more money off customers. The noble purpose sellers are different. Their north star is to create value for customers. They become more innovative, more strategic, and their customers can see the difference.

Ask yourself, which team would you rather work for? The transactional team, or a team focused on purpose? Now the bigger question, if you’re a customer, which sales team would you rather have calling on you? The team whose purpose is to close you? Or the team whose Noble Purpose is to help you?

Of course the noble purpose team. The psychological calibration making a difference seeps out in a million ways.

The economics of Selling with Noble Purpose

The economic implications of purpose-driven business, and selling with noble purpose, could not be more clear.

• A 10-year growth study of more than 50,000 brands around the world shows that companies who put improving people’s lives at the center of all they do outperform the market by over 350%.
• A Michigan State University study determined a sense of purpose is more positively associated with salesperson effort and adaptability over time (compared to financial incentives).
• The foundational study behind Selling with Noble Purpose revealed that sales people who sell with “noble purpose,” who truly want to make a difference in the lives of their customers, outsell salespeople focused on financial targets

The Selling with Noble Purpose learning journey

We are experiencing a reset like never before. Business norms are being challenged, sales teams are being called upon to innovate, reinventing what they sell and how they sell on a daily basis. A growing chorus of customers are asking: Is your sales team here to help me? Or are you just trying to close me?

The organizations who put a Noble Purpose at the core of their business, and bring that purpose to life with their sales teams, are the organizations who will win the market.

Imagine a world where...

• Sales teams rise above the transaction and become passionate about creating value for clients
• Sales managers see themselves as belief builders for their team and know how to leverage shared belief as a competitive advantage
• Organizations are courageous in the face of fear, selling and innovating in new ways, knowing their customers are counting on them

It's possible.

Advantage Performance Group and 1st90 have joined forces with Lisa McLeod, the author of Selling with Noble Purpose. We’ve created a learning journey that brings Selling with Noble Purpose to life in the hearts, minds, and actions of a sales team.

Solving the forgetting curve

Have you ever invested in sales training, watched a sales team nail the techniques in the classroom, leave the session with all-time enthusiasm, only to find a few weeks later…..nothing changed? The forgetting curve is maddening. That’s why we do things differently. There are three principals that sit at the heart of our learning journey.

• Learning in the flow of work: We integrate the mindsets, skills, and behaviors that move the needle on sales performance into the cadence of daily business.
• Mobile-first: Let’s face it, we’re all glued to our phones. So how about some learning, instead of another Facebook argument?
• Social support: Our learning platform keeps your manager updated and even fires up friendly competition with your coworkers.

What is 1st90?

How do you move someone’s mind, heart, AND behavior, in just 90 days? Through the 1st90 platform, your team can learn the mindsets, behaviors, and techniques of noble purpose sellers in the cadence of daily business. No training room, no flip charts, no days out of the field.  Salespeople who truly want to make a difference in the lives of their customers embody 5 distinct habits. When these 5 habits sit beneath sales skills, they can become a force multiplier.

The 5 habits of purpose-driven sellers:

• Have a purpose bigger than money
• Use customer impact as their red thread
• Able to sit with uncertainty
• Are tenacious in the face of a challenge
• Live with intention

The Selling with Noble Purpose® learning journey utilizes quick bites of content, tools, and inspiration, alongside a community to facilitate knowledge sharing and accountability.  Salespeople are guided through immediate actions they can take that we know up level their performance alongside their sense of purpose.

Praise for Noble Purpose®

The investment we made in becoming a purpose-driven organization is delivering a tenfold return in our ability to attract top talent, grow our customer base, and establish greater competitive differentiation in the market.” – CEO, Commercial Bank

Noble Purpose gave our organization a laser-like focus. It helped us outsmart our competition instead of outspending them” – Founder, Travel Company

Noble Purpose has been a game changer for our company. It is our North Star, helps guide our decisions and teammates have much more pride than ever before. Never has a book impacted me in so many ways, personal and professional” – COO, Plumbing Company