As a profitable integrated circuits manufacturer, we know that continuous improvement is critical to our success—not just in our products, but in our internal processes and programs as well. That’s why our sales organization has a long history of partnership with Advantage Performance Group. Over the years, Advantage has helped us implement programs that continuously improve the effectiveness and efficiency of our sales force. With their strategic partner BTS, they’ve brought us programs such as Sales Accelerator, Sales Blueprint, and Sales Team that have helped us differentiate ourselves through superior sales execution and innovation. 

Our sales force has experienced great success over the years, but we know that we can never rest in our quest for long-term business impact. In an effort to further challenge our sales engineers, we asked Advantage to create a new program that would build on past success, reinforce use of past tools and learning, and provide new, innovative tools to help us achieve sustainable growth.