A cure for sales burnout

“Working hard for something we don’t care about is called stress:
Working hard for something we love is called passion.” 
– Simon Sinek

Burnout can be fueled by relentless quotas, transactional relationships, and the feeling that our work lacks deeper meaning.

Many struggling sales executives find themselves trapped in a cycle of chasing numbers, trying to differentiate their offerings, and losing motivation in a price-driven market. Add in the uncertainties of today’s business climate and you get a marketplace that’s challenging to even the most seasoned professionals.

Selling with Noble Purpose tackles these pain points head-on. By shifting the focus from transactions to customer impact, it helps sellers connect their work to a higher purpose—driving customer success and fostering long-term business growth.

Companies that embrace this mindset see stronger engagement, increased resilience, and sustainable revenue growth. For leaders seeking to combat burnout, the message is clear: Purpose isn’t just good for business—it’s essential.

Yesterday, we met with our thought leader partners Selling with Noble Purpose author-speaker Lisa McLeod and co-author Elizabeth Lotardo to reacquaint ourselves with their latest offerings that include a new full-day, table-based learning map experience featuring four 90-minute modules, and an inspiring and entertaining keynote for sales kickoffs or change initiatives (see a related customer story featuring sales teams at Woodard & Curran). 

Advantage Partner Kristina DiStasio said the program has helped the salespeople at a music technology company she works with connect to their deeper mission of bringing the magic of music to more people. When their sales team—comprised mostly of former musicians—was adopting new KPIs, “Selling with Noble Purpose shifted their mindset from simply meeting new quotas to making a meaningful impact in the world of music education and performance. When sellers believe in the greater purpose behind their work, customers feel that passion—and it drives stronger results.”

Lisa pointed out that Selling with Noble Purpose is a perfect complement to the award-winning Level Five Selling Coaching System gaining traction with sales organizations by leveling up both the value their salespeople provide to their customers and the way they are coached.  Both share an ethos aligned to higher purpose. And both are sales-process agnostic, meaning they integrate seamlessly into any existing sales process that may already be in place within your organization.

For details, contact us or talk to your Advantage partner.

There is a saying rooted in Buddhist philosophy that pain is inevitable, but suffering is optional. In today’s challenging business environment, the potential for sales burnout may be unavoidable but also can be temporary.

Help your salespeople find fuel for a bumpy road with purpose, passion, and coaching.

One great thing for 03.18.25 – Two great business books, one shared ethos on higher purpose: Selling with Noble Purpose: How to Drive Revenue and Do Work that Makes You Proud and Level Five Selling: The Anatomy of a Quality Sales Call Revealed.