How business savvy are your salespeople?

“Get closer than ever to your customers. So close, in fact,
that you tell them what they need well before they realize it themselves.”
– Steve Jobs

As a learning leader, are you doing enough to help your salespeople thrive? Your organization has likely invested in some great sales enablement training, but have you also looked into their overall business savvy?

Research shows that business acumen drives better sales performance. When your salespeople are also business savvy, they can:

• Ask better questions and understand the answers at a much deeper level.
• Have a richer dialogue with higher-level contacts.
• Be wiser in their negotiation.
• Present meaningful value that aligns directly to their customers’ unique KPIs, strategies, and initiatives.
• Reach higher sales goals!

“If you’ve got great sales acumen, you get good results,” says Advantage Senior Strategist Richard Hodge, “If you have business acumen, it actually improves almost every big aspect of your sales acumen.”

Hodge will be facilitating a free flyover preview on Tuesday, June 21, of a new learning opportunity he has developed for Advantage on Accelerating Sales with Customer Understanding. He will highlight 3 short case studies from organizations that added business acumen to their existing well-developed sales acumen. They are all global companies and include middle markets, sales engineers, and field sales leaders.

As a thank you, we will share a tool to self-assess your own organization’s current state and a set of powerful discovery questions where business acumen and sales acumen intersect during a customer’s buying cycle.

Also coming up! We’re offering a complimentary full experience of a new Customer Understanding edition of the Celemi Apples & Oranges™ simulation on June 27-28. This simulation has been fine-tuned to help salespeople get a big-picture understanding of how their products and solutions impact their customer’s business.

This is a perfect opportunity for you and your sales leaders to evaluate our global thought leader partner Celemi’s most popular simulation tailored especially for sales teams.

RSVP here to attend the flyover and/or the full experience. Seats for the full simulation are limited! Please forward this opportunity to your sales leaders and encourage them to RSVP!

If your salespeople need to increase their business savvy, contact us or talk to your Advantage partner for ideas or support. We’re here to help!

One great thing for 05.23.23 – A new episode of the OneHabit podcast from our thought leader partners at 1st90: Jennifer Mrozek Sukalo – The Power of Gratitude. The author of Claim Your Swagger (out soon!), Jennifer shares how small changes in perspective can increase your awareness, help you reframe overwhelm into gratitude, and create an immediate and profound mind shift toward creativity and productivity.