Leading through uncertainty

We are all facing great challenges right now in our professional and personal lives. Uncertainty during a crisis adds a level of stress that can make even routine tasks seem nerve-wracking.

Here are some of the steps can you take during times of uncertainty – provided by our thought leader partners at BTS – to help your organization stay safe, stay engaged, and stay focused on moving your business forward.

1. Communicate clearly and be decisive.
   Communicate often and be up front with the unknowns. Lead confidently, and don’t be afraid to reset priorities in real time.
2. Build trust through authenticity.
   Hope without evidence leads to a lack of confidence with employees. Adopt a fact-based approach and include key stakeholders.
3. Make a plan.
   While 92% of U.S. executives have a crisis response plan, only 23% have used their plan, and only 21% review and test their plans regularly.
4. Practice the plan. Analyze the results.
   The highest performing athletes & military are 95% practice to 5% performance. Simulations can be a valuable resource.
5. Stay close to your customers.
   Mitigate risk by anticipating, understanding, and investing in the behaviors of your company’s core customer segments.  

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