The great workplace culture shift

In a world where a great workplace culture is becoming a key strategy for success, are you making culture count?

It's no secret that millennials are disrupting, reshaping, and transforming workplace culture like no generation before them.

• A report analyzing 3 years of data discovered millennials are prioritizing purpose-driven work. To blend work with purpose, they are seeking technology that enables innovation, collaboration, and flexibility. (Deloitte)
• Not only are millennial professionals getting choosier about the businesses they work for, they’re also looking deeper into the values of companies, and they are showing a preference for those that value social responsibility, diversity and inclusion, and work-life balance.  (Forbes).

To help unleash their full potential, and to attract and keep the best talent, organizations are fine tuning or even revamping their culture to keep pace and remain competitive. At the very least, they are taking stock and looking at their culture through a new lens.

And while that doesn't necessarily mean companies need to start offering unlimited time off, coffee bars, or group fitness classes  (Forbes), leaders are making culture a part of their strategy.

Harvard Business Review devoted its January-February 2018 cover story to culture with a leader's guide to corporate culture, a detailed look at 8 distinct culture styles backed by decades of research, and recommendations on how to shape your culture. The authors suggest a focus on leadership alignment, organizational conversations, and organizational design as levers to guide your culture’s evolution.

At Advantage, we've made this seismic culture trend a priority this year, and we're committed to helping companies make their culture count. Although recent research has focused on what millennials want and expect, a thriving culture brings all generations into the conversation.

With the help of our thought leader partners, we're kicking off a culture campaign that will help you hold up a mirror to your culture, engage your leaders and employees in culture conversations that matter, and take steps toward aligning your ideal culture with strategy.

Ready? Start with the mirror: How well are you making your company culture count?